The Challenge
Accelerate The Children’s Place’s digital growth by refining their 2022 roadmap — focusing on five opportunity areas including uniform destination, next-gen homepage, loyalty & brand credit card, multi-brand experiences, and ratings & reviews.
My Role & Ownership
Led research, ideation refinement, and Figma visualization of concepts; partnered with the team to present weekly insights and support design decisions.
Context & Constraints
Worked within a set of pre-existing client ideas that needed validation
Research had to complement — not duplicate — client efforts
Tight weekly cadence of deliverables and client feedback loops
Key Decisions
Prioritized Research to Clarify Real Opportunity
We audited client-provided ideas before ideating, reducing redundant work and realigning effort toward problem areas with real potential.
Structured Ideation Process for Alignment
Used a crawl/walk/run system to categorize and refine ideas, increasing clarity and enabling sharper prioritization across stakeholders.
The Solution
Current State Research → Competitive Benchmarking → Ideation → Concept Visualization
We delivered:
Current state and competitive evaluations per opportunity area
Weekly prioritized concepts visualized in high-fidelity mockups
Concept decks presented directly to the The Children’s Place team (final concept deck here)
Next-gen homepage
Crawl homepage concept
Walk homepage concept
Ratings & reviews
Redesigned PDP review section
Include related comments based on search phrase
“Ratings & Reviews Snapshot” at top of PDP
Multi-brand experiences
Cross-brand promotion in My Offers tab
Cross-brand recommendations on PDP
Cross-brand marketing in CRM content
Uniform destination
Shopping by child
Added functionality to aid in fit confidence
AR tool used to obtain child’s measurements
Loyalty & brand credit card
Streamline My Place Rewards (MPR) info
Allow users to retroactively catalog points
Earn bonus points on your signup anniversary
MPR exposure as sticky banner across site
Avoid cart abandonment by providing bonus points
Outcomes & Impact
Delivered a prioritized list of 10 ideas ready for The Children’s Place leadership budget allocation
Strengthened client trust through clear, research-backed presentations
Enhanced The Children’s Place roadmap with both incremental and strategic growth concepts
Reflection
This project sharpened my ability to pivot quickly mid-engagement and solidified how structured ideation frameworks create clarity in high-ambiguity environments.
“Sophie’s research-driven work helped the team look at problems with a different perspective and was a great asset.”